• What is a Website Audit for SEO?

A website audit for SEO can be defined simply as a check on the website’s codes, structure, links, and content. It’s like an overall “health” inspection of the website to see if it can communicate correctly with the Search Engines. In this way, webpages may be able to rank for the keywords it wishes to rank for. It is one of the essentials of the digital marketing process.

A site audit is often referred to as an on-page analysis. Doing any off-page SEO efforts such as link building may become fruitless if a systematic site audit is not performed beforehand.

Read why Redkite’s Site Audit process delivers an amazing advantage.

• How is a Site Audit Performed?

In a website audit for SEO, the attention is focused more on the inspection of important site elements rather than the usability aspect of the site and how it appeals to users. A site audit ensures that everything is in order so Search Engine Bots can easily crawl and understand all the pages in a website.

Focus here goes to areas such as :

• Meta Tags
• Robots.Txt
• Correct Redirection of pages 301, 302 and 404
• Duplicate pages
• Internal Link analysis
• Focused Content
• Strategic Navigation Structure
• Sitemap
• Image Optimization
• Code validation
• H1 Tags
• Link Analysis

All necessary information is then prioritized and sorted by importance. This report is usually sent in a PDF or Word Document Format.

Find out why The RedKite Site Audit process delivers more value than the standard website audit process.

• Benefits of a Site Audit

By not performing a full site audit prior to any off-page SEO activities i.e. link building, content generation and syndication to name a few, the entire SEO campaign can be in jeopardy. Small items that can be easily remedied could actually be the underlying reasons for the website not to be ranking.

After an audit is performed and all the necessary actions have been made to solve all the on-site glitches, only then can an SEO person actually attain maximum Off-page SEO success. – Skipping this process may mean that you could have overlooked or compromised your SEO.

If you’re still doubtful of the actual importance a website audit process has prior to engaging in SEO, let’s discuss it over the phone or in Skype.

The Redkite Site Audit Process

Redkite Website Audit Advantage

Imagine having all the necessary information in your hands that can help you make secure SEO decisions – not just in terms of what needs fixing on your website but also enough information on the following:

• What keywords would be best suitable and profitable for your business
• What your content really says
• How to make your website visitors more loyal
• How to improve your Social Media
• Who your online competitors are
• What your competition has done to secure your ranking
• What you should do to beat your competition

If you are interested, contact us here to know more about our website audit, or view our portfolio to see how our audit helped our clients keep an edge on their competition.

Redkite Website Audit Inclusions

Here at Redkite, we do all the standard checks on websites. However, if you truly want your website to succeed in SEO then settling for the basics will not be good enough.

Apart from performing standard tasks, we also do the following:

• Keyword Research
• Competition Analysis
• Conversion (CXO) Conversion Optimization

This helps our clients gauge their website against their competition. Because of this our clients is more informed on how his/her website fairs against competitors and what is needed to be done. Aside from this, we provide additional assistance by comparing Link Strategies used by our clients versus other similar businesses.

And to make our Website Audit even more valuable, we do a Usability Check and recommend areas of improvement within the site for business conversion purposes because we all know that thousands of visits won’t matter if the website has poor conversion capabilities.

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Services:

• Content generationAll websites need useful, interesting, or entertaining content that visitors and search engine crawlers can use. Visitors mainly browse websites for the content, or information about a product or service. Meanwhile, crawlers make it easier for visitors to find content through search engines. Click here for details about our content generation services.
• Layout and designEven if your website has excellent content, you may not be converting your visitors into paying customers if they find your website’s design unattractive or hard to use. Let us help you create an attractive and user-friendly website through our web design services.
• URLCorrect URL structuring and naming enables visitors and crawlers to identify relevant pages easier. URLs are displayed in the address bar and search engine results pages.
• Metadata – Together with the URL, metadata like meta titles and descriptions help potential visitors and crawlers to recognize the content in a page. These can be seen at the top of web browsers and search engine results pages.
• LinksAll links in the website should be working and linking to the most significant pages for the benefit of your visitors and the crawlers.
• Site health and performanceWebsites may encounter errors or crashes from time to time, therefore, it is critical to inspect the site for these problems now and then so they can be amended as soon as possible. Click here to learn about our webmaster services.

Contact us so we can audit your site for free, and start improving your website’s on-page SEO. View our portfolio and see have a sneak peak of how our on-page SEO and digital marketing services can help you.

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Services:

• Submitting to search enginesSearch engines can index web pages automatically, but most pages should be manually submitted so they can be indexed quickly and correctly.
• Off-page content generationWhile on-page content should be the backbone of every SEO campaign, no one should neglect off-page content. Learn about our content generation service, here.
• BloggingNot all websites have built-in blogging software. As an alternative, external blogging websites such as WordPress and Blogger are available, and for free too.
• Guest bloggingGuest blogging is a great way for creating content as it benefits both parties by generating traffic and building a relationship with others in the industry.
• Press releasesVarious websites dedicated to press releases allow anyone to spread notable news about their business and industry for informational or marketing purposes.
• Forums and commentingParticipating in online discussions , particularly for niche groups, can attract visitors that convert better than regular visitors.
• Directory and listingsImprove your online presence by adding your business’ info in directories and listings around the Web.
• Social media marketingThe big three of social media: Facebook, Twitter, and Google+ have opened the means for businesses to communicate with their customers in a personal way, creating rapport and customer loyalty as a result. Click here for info about our social media merketing service.

Improve your website with Redkite’s off-page SEO services by contacting us. Interested in how our other digital marketing services can help you? Visit the RedKite Portfolio page and see how.

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We understand that not everyone has the time nor the expertise to create outstanding web content, but with Redkite’s Content Marketing service, you can just leave it to our professional writers, editors, and graphic artists to create them for you.

Written content – The written word is the mainstay of content in the web. Requiring just a writer, a computer, and skills in research and writing, creating written content can be easy or difficult, depending on the topic.

• Pages Most websites are composed of static pages. These pages should contain excellent content from the start because they have the largest influence on the visitor’s mindset.
• Blogs Compared to pages, blogs are updated regularly and displays the date when it was posted. Blogs are extremely useful because it gives visitors a reason to come back and check for updates frequently, particularly if they find them entertaining or interesting. Also, most blogging platforms allow writers to interact with readers using a comment system.
• Press releases If there’s anything newsworthy in your business or the industry it’s involved in, numerous press release websites are present in the web to spread them around.
• White papers These documents are primarily created for the benefit of B2B (business-to-business) clients. Usually, whitepapers are reports or guides that are related to the business.

Videos – Everyone’s favorite type of content marketing, especially for mobile users. They’re powerful if created right, and they’re very shareable thanks to various video sharing websites like YouTube. Many have seen their business grow practically overnight just with the creation of a few popular videos.

Graphics – Graphics can be used alone (infographics) or as part of other content, like written content for example. In some cases, they can communicate the message better and quicker than writing about it.

Social media – Creating posts in Facebook or Twitter also falls under content marketing. They may be shorter and relatively temporary compared to blogs or pages, but they are potential goldmines of traffic since many people use them nowadays. Effective content marketing with social media can go a long way to promoting a brand or product.

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Services

• NAP optimization – Essential information about your business, such as its name, address, and phone number should be widely available and be easy to look up. We’ll spread this information in your website and various directories, listings, profiles, and blogs around the Internet.
• Google Maps and other mapping services – These extremely useful (and often free) services literally put your business on the map, making it very easy for searchers to find your business thanks to the NAP (name, address, and phone) that’s usually displayed together with the map.
• Online reviews – Statistics have shown that review website like Yelp have a huge influence on a buyer’s decision process, so it is vital that businesses maintain great service at all times since it is not allowed, if not illegal, for business owners to create reviews themselves. These are are also great for NAP since they also show info about the businesses they have reviewed.
• Social media – Thanks to their popularity and various apps and plugins, social media is another excellent opportunity for local SEO in the Philippines because its users love talking about their favorite hangouts, and many social media websites have added the capability to share their location amongst their friends and familiy. Click here and find out about out social media marketing services.

If you’re ready to start a local SEO Philippines campaign with Redkite, please contact us. Check out our portfolio page to see clients we’ve helped with our local SEO services, and see our other digital marketing services.

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