Facebook marketing can be simple if you know the basics. However, many business owners who flock to the site to promote themselves often resort to the usual social posting, overlooking more appropriate channels that can increase their exposure exponentially. One such channel is detailed marketing.

What is Detailed Facebook Marketing?

The aim of marketing is to expose a brand or product to the intended audience through the most effective methods and channels available. Failure to use the proper channels means that your advertising will not get across to the people you are marketing it for. For example, a business owner would create a page for their product, but would treat the page as more of a personal account; the posts would appear in general feeds and would not get the intended response and conversion.

That is what detailed marketing intends to avoid. Detailed marketing focuses on identifying particular audience features and factoring them into your posts, thereby grabbing the attention of the right type of user. By creating posts that are crafted to appeal to specific audience demographics, a business can easily achieve their promotional objectives with less effort and costs than traditional marketing. 

How It Works

The aim of Facebook marketing is to have a direct engagement with your intended market. It could be as simple as a like/share combination, or it could also include direct replies to your recent posts. The end result, of course, is for the target user to click or follow through on your marketing outlets.

Detailed marketing intends to increase the engagement and click-through rate substantially. An experienced Facebook marketer can create ads and posts for specific age groups, audience types, and locations. Instead of creating multiple general posts that can cost more time, effort, and money, a business can instead focus on a small number of posts aimed at certain focus groups, who can help spread brand awareness via word-of-mouth (and the occasional algorithm effects).

Why Detailed Marketing Matters

In the current environment where businesses are still on the slow grind thanks to the pandemic, getting conversions through the most efficient methods is key for a higher ROI. Thus, knowing how to make Facebook content that focuses directly on the people you want to interact with is important for the success of your business online. To put things into perspective, here is an example:

• A general type of post about a product is posted on a business’s Facebook page, and receives probably tens or at least a couple hundred likes, with a few comments mixed in.
• In contrast, a post that takes into account which demographics it best fits with can expect at least three times more engagement across all platforms, with a similar increase in click-throughs.

Additionally, effective and focused Facebook marketing can expand your audience share for a fraction of a cost. Instead of spending big on ads and posts aimed at larger groups from the get-go, you can create fewer and more specific ads that are marketed directly to smaller focus groups, with a better chance of success. Take advantage of this feature and make the most out of your online marketing efforts.

Social platforms are a powerful tool to help promote your business and products to the world. Learn the know-hows of effective Facebook marketing and help expand your business further!

The post The Benefit of Detailed Facebook Marketing appeared first on Redkite Digital Marketing.

What exactly is TikTok?

TikTok and content delivery

Using TikTok for content marketing

The post How TikTok is changing the game for content delivery appeared first on Redkite Digital Marketing.

Nonetheless, things still continue albeit with a different kind of normal for the time being. The same thing goes for digital marketing; just because most businesses are closed down doesn’t mean people will not be out and about looking for things to purchase or services to avail of. Before going all in and intensifying your online campaign, however, you need to weigh the pros and cons of continuing such a campaign in a pandemic or similar emergency period.

A New Audience

One of the consequences of the global pandemic is the requirement for people to stay at home as much as possible to stop the spread of infection. This means most people were forced to work at home, or were furloughed if their jobs can’t be done off-site. With so many people stuck at home with few things to do, they would turn to other things to pass the time when they’re not working, like visiting the web. This means your digital marketing campaign has a larger potential market to work with.

With more people potentially going online either for work or leisure, you have a greater chance of increasing your exposure and expanding your market coverage. Putting additional effort on the traditional digital marketing channels like local SEO, email marketing and situation-relevant social media has a higher potential return of investment thanks to the wider potential audience. There’s also the possibility that your brand can be exposed to other locations that have been also affected by community lockdowns, helping drive further to you.

Cost-Cutting Galore

One of the critical issues that businesses had to contend with during the pandemic was the reduced income due to the lower number of clients that they received. As such, they may be forced to lower their projected growth targets and cut down on expenses. Business owners had to balance the books, finding ways to keep their now meager budgets floating while trying to keep a stable income. They’ve also had to worry about long-term prospects for their businesses even way after the pandemic is over.

This situation isn’t something that bigger corporations can get away with like in the past. With the global markets virtually going into a standstill, much of their regular revenue has been affected as well. It’s not only small companies and independent entrepreneurs that will have to be wary about ambitious digital marketing targets; even the more recognized brands will have to take a second look. Ensuring that their products have something to offer in these times can be helpful, but it’s not entirely foolproof, so they may scale down their marketing if it helps them keep their bottom line through the crisis.

Keeping a Balance

The pandemic may be over in a few more weeks at best, but digital marketing experts are split on whether things will normalize quickly after this incident. On one end, there’s a lot of potential new clients to market your brand to. On the other, your short-term growth may be marred by any long-term repercussions on both clients and employees, especially if layoffs or extended furloughs happened.

It is important that your online marketing team should strike a proper balance between taking advantage of the current pandemic-induced market trends and keeping a realistic forecast of how the prices will move in the next few months. Keeping it safe by maintaining a moderate online campaign could be a good start, but if you are confident that your local SEO or email campaigns have retained enough long-term clients, you should take your chances.

The global pandemic presents a lot of challenges and opportunities for the keen-eyed business owner when it comes to digital marketing. Just remember that times may still be rough after things have calmed down, so remember to keep your campaigns in moderation and your online marketing strategies are sure to succeed.

The post Opportunities and Setbacks when Marketing in times of Crisis appeared first on Redkite Digital Marketing.

Google was still able to provide key services to its clients thanks to work-from-home staff, but many of its key features were either scaled down or entirely disabled to match the number of available hands. One of these services is Google My Business; only key features were retained, limiting its current value for local SEO. Let’s look into Google My Business’s current situation and how it affects you as a business.

Only the Essentials

Google My Business features a multitude of options to allow businesses to better promote themselves online. Business owners can provide comprehensive addresses and contact information, give previews of their services and amenities, share news via the updates feature, and accurately gauge client feedback through the star rating, FAQs, and reviews functions. All these bits of information also appear on Search and Maps results, further increasing exposure.

With the work slowdowns, however, most of these features have been scaled down. New listing requests and verifications, as well as critical information edits are delayed, while other edits that are considered non-priority will have to wait for an extended period or even until the pandemic is over before they can be applied. On the other hand, business pictures, reviews and questions are slowly coming back to full functionality, but are nonetheless still experiencing delays as they work through their understandably large backlog.

How This Affects You

Many businesses these days rely on Google My Business to help improve their online presence and market their brands to a wider market. With the limited functionality, business owners and digital marketers cannot fully take advantage of all its features, thus reducing promotion potential.

With reduced features, business owners will not be able to quickly update any additional information they can use to improve their listing quality. Some reviews and questions that could help gauge how people feel about the business during the pandemic may not be published in time. Most importantly, new or moving businesses will not be able to verify their information or business claims until after the pandemic is over, making them miss the chance to market to the people stuck at home.

How to Work Around It

Google My Business may be a key asset in your online marketing campaigns, but its limited functionality doesn’t mean that you’ve lost your entire target market. You will just have to use other methods to keep you relevant in search results. This applies whether or not your site is currently limited due to the pandemic.

Emphasize your social media channels on your website to provide customers with alternative means to contact or search for you. Utilize other local SEO sites that offer related if not entirely similar features to GMB. Above all else, try not to entirely disable your website if your staff are directly affected by the pandemic; your data is still crawled by Google’s search crawler, so keeping your site at least partially active can help you stay up on search views.

Don’t let the currently limited functionality of Google My Business adversely affect your brand. Take advantage of this situation to look for more ways to promote yourself online, and gain a wider audience for your products or services.

The post Limited Functionality for Google My Business During the Pandemic appeared first on Redkite Digital Marketing.

If you want to replace the old-fashioned content in your website and want to learn how to implement a more conversational narrative, you have come to the right place!

If you prefer formal and traditional narrative writing for websites, you might cringe when reading the content of modernist websites. But dislike it as much as you want, website visitors or users are more attracted to casual narratives, and they tend to stay longer in these websites. This means casual narrative has more SEO services and benefits to offer than formal narratives as casual website narratives are proven to reduce site bounce rates.

So, let’s say you’re convinced that your website should switch from formal to casual—how do you do it?

Story-tell, don’t sell

We know that the main purpose of your website is to sell your products and services. Guess what: your target audience and customers already know that too. Overexposing them to your desire to sell them products or services through formal, traditional, hard-sell, and pushy narrative writing for web will only drive them away from your site.

Instead of bragging about the things that would set your products or services apart from other companies’, share reasons why you think your products or services will be beneficial to your target customers in a warm, friendly manner. If possible, include tiny, authentic stories that show how much your products or services made previous customers and clients happy.

Remember to be human

What separates formal narrative writing for web from casual narrative the most is the tone. Through the years, the continuous and massive use of templated call-to-actions and passages made formal narratives and websites sound stiff and robotic.

When making narrative writing for the web, remember to sound human to achieve that casual tone. Remember to use words and phrases such as “Hey” or “Hello there” instead of “Welcome to Company X”, and “Oops! Sorry!” or “Oh no!” instead of “We apologize for the inconvenience”. Frequently use “us” and “our” as an alternative for the company’s name while addressing the visitors with “you” and “your” to give the narrative a personal touch and emphasize company-to-customer engagement. It also wouldn’t hurt to include something funny like jokes and puns—just make sure they are not offensive and are safe for all ages.

We all know how important SEO is, and we need to get those money keywords in there because at the end of the day, your website is for your business. You might be worried that casual narrative will make it hard for you to insert keywords. In fact, integrating keywords in casual passages is not impossible and is even easier than integrating them in a formal narrative. It’s actually even better because the keywords will not sound forced into the website content.

Turn the narration into a tour

Virtually, users visiting your website are guests and your website is a place for your guests to explore your products and services. To make it simpler: your homepage is the lobby and the other pages are the office rooms or exhibit halls.

Thus, it would make sense to approach the narration like a tour guide casually conversing with a tourist.

Now, it doesn’t mean that you should start using phrases such as “And now we’re in the Contact Page” and “If you look here, you will see our About Us Page”. It only means that your transition from one page to another or from one fold to another must be seamless, like the whole website has a consistent story flow. For example, instead of “About Us” as H1, use “Meet Our Team” or “Our Story”, like you are introducing a group of people in person or casually mentioning the beginnings story of your company during a stroll.

Another way to make a seamless transition is by using the phrases “Need more info?” or “Got some questions?” as snippets in the Contact Us Page to express the thought that if the users have questions after the “tour” or if they need to clarify some things up before availing your products or services, their inquiries are welcome.

When trying for a casual narrative writing for web, remember to keep it conversational. Your website narrative plays a part in branding through the creation of a persona. It would do good for your brand if your website visitors are able to feel the people behind the company, the face behind the brand, and the human behind the keyboards. When you show your company’s human side through your website, not only will they stay longer in your pages, but they will most likely come back because they positively enjoyed the visit.

If you need help with your website narrative, feel free to inquire about one week free trial. If you are unsure if casual narrative suits your site, we here are Redkite Digital Marketing Philippines offer free consultations—guarantee no hidden fees.

The post Casual Narrative Writing for Web: How to Do It appeared first on Redkite Digital Marketing.

Now if you are going to look at it, these evolutions are not always a good thing as there are many recent developments that caused only stagnancy and dizzying problems for digital marketers. If you are a brand using digital marketing that is thriving for fast consumption, you should know that some of these changes are challenges to get the returns that will keep the business rolling. We address some of these digital challenges in this post.

Competition is tighter

New brands seem to have been popping out of nowhere and it always feels like they have better services and better strategies. While not new, Amazon is a colossal example of this point. If you are a retail business for handmade clothes, there will always be the threat of Amazon looming by. Yes, you can have an e-commerce site for yourself where you can sell your products but Amazon will always be a popular choice for many consumers. Some major reasons for this are Amazon’s wide product catalog, it is a sprawling hub from the most obscure products to the most-searched. They have everything. Another reason for this is their different pricing options which are too titillating for consumers to resist.

Of course, there are other local competitors that could take away the thunder from you. With this, it really is important that you give focus to your local SEO – as an SEO Company, we offer free consultations.

Still, it is not impossible to defy the odds against giant brands and local competitors. With the help of a reputable digital marketing company in the Philippines, you can come up with strategies to elevate your business’ digital endeavors.

Brands don’t really recognize digital marketing

For many consumer brands, especially ones that have been in the business for decades, traditional marketing is always the first strategy to go for. They are unaware that digital marketing is as vital as putting up billboards and posters for people to see as consumers actually spend more time looking things up online than offline. According to Forbes, an average of 4,000 ads are seen by people digitally every day.

Now, a lot of businesses who have been stuck to traditional marketing for years now will have a hard time transitioning to digital marketing especially now that the landscape has changed massively. If you want to be in the cream of the crop, you need to step up and actually accept that aside from traditional marketing, digital marketing is the way of the world now.

Loyalty to the brand doesn’t matter much these days

Coca-Cola, Samsung, Apple, McDonald’s. These are only some of the most famous brands in the world which products you don’t need to take a second look when you pick them out for consumption. The major driving force of this cause is that these brands have already secured the loyalty of its consumers through customer satisfaction that had been built up over the years. Many brand names have already been synonymous with the product itself. To illustrate, you wouldn’t think detergent without thinking of Tide.

Having said that, there are many companies who had lost business, at least in the form of physical stores, even though their brands are still well-known and still largely consumed. In the past years, we have seen standard brands such as Gap, Abercrombie & Fitch, JC Penney, Kmart, and Toys “R” Us closing down the majority or all of their retail stores. This is because people had moved on to the digital ways of procuring products and services and the mentioned stores are either victims of the changing industry or had failed to live up with the new norms. And so, while recognition for the product can still exist, people would drop their loyalty in exchange for what is more convenient for them. This is one of the most frustrating digital challenges facing consumer brands.

Social media is already muddled up

One of the most essential factors in digital marketing is social media and you can see the rise of consumer brands utilizing its every nook and cranny just to effectively build up brand identity and form personal connections to potential customers. The only problem is that social media is already filled up on its lid. Currently, it is brimming with businesses trying to penetrate the hierarchy of who’s trending and for a small business with little-to-no digital marketing ventures, this is quite a mountain to conquer.

To stand out from the noise of social media, you really need to come up with a marketing design that is groundbreaking, engaging, and long-lasting. A reflection of what is happening to the industry of consumer brands now: if you are too slow up to catch up, you will fall behind.

It is undeniable that businesses are now embracing digital ways more and more. While these digital challenges can be cumbersome, they sure also are educational. The process for us to fully understand it might take a while but it should be worthwhile in the end.

The post The Digital Challenges Facing Consumer Brands appeared first on Redkite Digital Marketing.

Now, more than 20 years after its first conception, SEO leads as a catalyst for all online marketing undertakings. They say that to understand something completely, you need to know its past—and so, this is a brief tracking of SEO changes throughout its monumental run.

Content is refined

When SEO was just starting, digital marketers tend to stuff keywords in content, prioritizing density more than correct placement. With this practice, content is not really that substantial and it’s even unintelligible to an extent. They were merely there just to make way for keywords. This changed when Google put an end to keyword stuffing and paved the way to the rise of good content, where keywords are effectively and creatively inserted into the body. Nowadays, brands have capitalized on refined, useful content. Usually, everyone has blogs that are easy to read, informative, and overall beneficial to the user.

According to recent SEO statistics, 57 percent of marketers acquired clients through blogging which, of course, is laden with decent SEO.

User Experience became a top priority

For the past few years, user experience has been a vital part of retaining potential customers on your site. This is through ensuring that your site fits different devices, that it loads at a convenient speed, and that it provides general satisfaction to the users. Content pruning has also become popular over the years. Now you can find websites that are minimally designed to the core but still has strong SEO. These SEO changes are also a testament to how SEO specialists have transformed throughout the times: they never had to rely on long content or keyword stuffing anymore and they even come up with creative techniques to offer outstanding User Experience.

Link schemes are sentenced to death

We have mentioned how shady SEO can be when it was just starting and one example of this was link schemes. Link scheming is largely a shifty way to gain visits to your site through the use of inauthentic links. Google actually defines them as links that are used “to manipulate PageRank or a site’s ranking in Google search results.” Buying or selling links and using automated programs to create links pointing to your site are some examples of link schemes. This is currently a violation of Google’s Webmaster Guidelines and you might get banned if discovered implementing it.

Google over the years had killed link schemes and had forced digital marketers to depend only on natural link attraction, thus causing clean link building and giving birth to honest SEO specialists.

Local SEO is given some love

Before—specifically the early 2000s—local SEO is not really given a second thought. It’s just there with less than complete factors to help local searches. This is all reformed when Google started filling them with more features over the years such as carousels and comprehensive NAPs but it really is with their Pigeon update in 2014 that nudged local SEO as something to be concentrate on. Anyway, this Pigeon update gave websites with superior optimization the boost meaning they are usually the first businesses local searchers depending on the area of the Google search. One of the best SEO changes the past few years, local SEO is also something you need to focus on as anyone around you can be a potential client.

Google SERPS changed without you noticing

Search engine results pages or SERPS have evolved right under our noses. If you look at the present ones today, you would not think that they have undergone great SEO changes especially because of their simple, unassuming layout. But they actually changed immensely and are continually updating with every beat. In 2009, Google launched rich snippets or the structured markup you see under webpage results that give further info about the website. Place search and carousels were also added as the years passed by and these are all optimized better by the Knowledge Graph which is a system that caters to users the websites that adhere to Google’s standards.

Mobile is put first

One of the biggest SEO changes recently is the upcoming mobile-first indexing where the mobile site of a certain business is prioritized over its desktop site. While mobile phones have been around when SEO is still taking its baby steps, they are nothing but instruments used for phone calls. Internet is inaccessible those days but eventually evolved and now mobile seemed to have taken over the mantle from desktops and laptops.

Due to this, the SEO of mobile sites has been a primary focus by many digital marketers for years now, ensuring that their sites fit mobile in aesthetics and function. This looking to stay and be the norm very soon. Along with it are multitudes of new updates from Google and other innovations from the digital industry such as voice search and augmented reality; both are looking to be both beneficial to SEO in the future.

Digital marketing has a rich history which would not be possible without the support of SEO. What used to seem as a shady practice had evolved into a marketing process that spearheads the rest of the elements and provides lasting effect, all generated through organic means. To learn more about SEO changes throughout the years, talk to a digital marketing consultant in the Philippines.

Featured image source: https://www.freepik.com/free-photo/top-view-tools-marketing_902852.htm

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For easier understanding (if you’re a newbie), crawling is basically when Google’s spider crawler tracks the entire site, going as far as following the pages linked on your webpages. Indexing, on the other hand, is when Google finally puts your website in the search pages. If you’re only starting to venture into the world of SEO, know that you’ll need to understand what they really are to better wield their use, especially now that Google is about to roll out mobile-first indexing which is something we’ll talk about more below.

Why do mobile versions of websites need crawling and indexing?

Ever since their conception, crawling and indexing have been made for desktop or laptop computers as these are what the majority of the users have to use search the World Wide Web. This was before. Now, the usage of mobile devices is seeing over desktops and laptops. In fact, 58% of site visits in 2018 were made via mobile devices. One reason for this switch is the fact that mobile devices are easier and handier to use.

Just like desktop and laptop indexing, mobile indexing and crawling are rudimentary to serve users better and be part of Google’s search engine results. And for this to happen, you need a mobile site that actually fits mobile devices such as smartphones, tablets, and the likes.

What is Google’s mobile-first indexing?

Fresh from Google’s headquarters is the news of mobile-first indexing that should be applied to all websites starting July 1, 2019. What is this? And how will it affect your SEO endeavors?

First off, it’s the desktop edition of websites that are always seen as the official version. This changes now as with Google’s mobile-first indexing, your mobile site is pushed to the forefront, meaning your mobile site is now treated as the official version. Don’t be hasty on a violent reaction though as Google will still crawl and index old and existing websites until they finally have a mobile version. It is the new or the old but unrecognized websites that will be under mobile-first indexing. Now if your desktop and mobile sites are identical, you need not worry as your rankings will not be affected.

Google’s mobile-first indexing has been a thing since 2016 when the company announced that they were experimenting with the innovation. This is the first development of the search engine giant to bring better focus on mobile as it is slowly being clear that it is the future of Internet use.

What does this do for your business?

Now, unless you wanted better search engine rankings, you do not need to change a thing if your website has already migrated or has a mobile version equivalent. But if you do want to be in the top of search results pages, you should optimize your site better by banging more on content, making sure that page loads fast, and the site is well adjusted to mobile screens.

The slight dilemma comes to new websites and ones that are not yet distinguished by Google as they need to ensure that their websites meet standards to be crawled, indexed, and eventually appear in search results pages.

Google isn’t too harsh, though, and while it should be common knowledge to make your site mobile friendly with the mobile-first indexing rolling out, you actually don’t need to do so (at least for now)—no need to go into panic-mode with your website services provider. Google announced that speed for mobile sites are currently out of the equation for mobile-first indexing, as well as making your site thoroughly mobile-responsive. Still, they encouraged everyone to embrace mobile and its principles, hinting for a full-on mobile system very soon. Good metadata, structured data, and verified versions of your site in Search Console are also some of the guidelines Google expects digital marketers to follow.

Google’s mobile-first indexing opens a lot of possibilities and is obviously a gateway to a future where mobile is in zenith.  We’re sure it sounds daunting but Google had proven that its revolutions are top-tier catalysts for better SEO operations in the future. It’s still under experimentation anyway and Google will wait for your site to be crawled and indexed when it’s ready, so you definitely have time!

The post Understanding Google’s Mobile-first Indexing appeared first on Redkite Digital Marketing.

Why though? Header tags are just there to act as a title for each topic. What makes them important? Simple analysis of how content and SEO affects each other should give you the answer: it’s because search engines use header tags to find your content. Without header tags, your content will be unseen thus making it useless. To help avoid this, read more about header tags below.

Purpose of header tags

Header tags are more than cosmetics. It won’t only make your content look organized, it’ll also put your material out there for the world to see since search engine sites like Google employ their bots to look for content with proper header tags and place them on search results pages.

But what are they, really?

Header tags are a hierarchy: it has H1 tags, H2 tags, and H3 tags and stretches to at least H6 tags. One major difference between H1 and H2 and the rest are the size of their fonts. The bigger the font, the higher and the more important the header tag is in the hierarchy, hence, H1 tags have the largest font size.

H1 tags are the top headers and usually the title grabs your attention the moment you open a website. Here is an example of an H1 tag:

H2 up to h6 tags are optional headers and aside from SEO engagement, they provide user-friendliness to your site by making things easier to follow. They can be less of a requirement than h1 tags but it’s not bad to include them in your content as they also help rope in visitors. Below are images that show what other header tags look like:

As principal elements of HTML (Hypertext Markup Language), header tags are coded as <h> and makes up the most evident SEO elements of your website. Contrary to what you might think, h1 tags should not necessarily be on the top of the page. However, it works best for User Experience if they are indeed the first header a visitor will see.

Difference of H1 tags and title tags

It can be tricky to differentiate a title and an H1 tag since they both show your title. Their difference lies on how they are presented and how they function. Title tags can also be referred to as meta tags and are typically only seen on search results pages and at the browser tab whenever your website is opened. H1 tags, on the other hand, are the titles that are on the body of the content itself and do not appear on search results.

Tips for effective header tags

Use only one h1 tag per page. Having more than one will leave search engine trackers confused which might also cost you your place at the top search result page. Having a single H1 tag also helps to make things look uniformed in your actual website.

Of course, you need to include keywords in your h1 tags which also should explain the gist of your content. At least 50 to 70 characters should be enough length.

For the rest of the header tags, ensure that you use them properly. You cannot put an h3 tag ahead of an h2 tag. This can be easily noticed as what we’ve established earlier, header tags have distinct font sizes. Also, avoid putting too much of them in your content. The aim of other header tags is too divide your written content and having too much division can make things feel a little stunted. Likewise, beware of going further than an h3. Limit your header tags to make the content solid and less pretentious.

Having said that, make your header tags unique! Make them stand out! And you can do this by taking time to explore your keywords and sitting back to brainstorm.

With all of these matters at hand, we can say that SEO and content does go together. Without one, the other will be crippled. Make the most out of your header tags for your digital marketing! It really is not much, just a few mindful tinkering and you will be on your way to SEO goodness! You can find more of these simple solutions in some of our published blogs.

The post Focus on H1 tags and Other Headings for a More Effective SEO appeared first on Redkite Digital Marketing.

A well-timed content is important when it comes to marketing as your target audience are not always there and not everyone who is there will be fond of your content at the time.

Delivering delicious content at the right time can be beneficial and momentous for your business. It is high time that you capitalize on it now with the many options offered by the web and social media.

Knowing your channels for a well-timed content

First off, you need to identify the channels with the longest life spans that you will use to distribute your well-timed content. There is of course, your website, sites that accept content, and social networking sites such as Facebook, Twitter, Instagram, and more.

Despite what you might think, content is not bound to blog or other written content (though one way or another this will always be included). Content can also be images, videos, or a combination of all these elements.

If you will post in your own blog or anywhere in your website, you have unlimited amount of freedom on when and how your post will come out as viewers will not be instantaneous. Still, it should be your own requirement to know if your post is relevant and not only for the certain time.

While you can have content that is adhering to only an event, it still is best to make your blog or whatever type of content to be long lasting. Posts on your website can stay relevant as much as long as your permit it.

Social media channels like Facebook and Instagram will also give you the liberty to post your content whenever you like. However, these channels are in the trappings of the users that make it thrive.

And this is exactly why it is a perfect channel to have your content on. Social networking sites always have people on them and it is your job to produce well-timed content to catch their attention.

Determining the time

Seasonal content are essential to any business that is doing digital marketing. These kinds of posts give your company the emotional connection between its targeted clients. Having said that, to know the time where you will publish your content, you need to listen to your audience. This is through looking at your analytics and scouring through reactions on your previously published content.

Now when is the right time for your content marketing campaigns depending on the channel?

According to a study by HubSpot, people go through social networking sites differently and there is no concrete timestamp of the optimum period to publish content.

Still they have provided the times where there is high engagement on each site. It is best to post in Facebook and Twitter starting at 9 AM while engagement is high at around 5 PM in Instagram. You can also look at the built-in analytic systems of these sites.

If you are posting on your website, it is recommended to post almost every day, if you can, and during the peak hours when people are most likely actively reading. Of course, you need to watch out for time zones if you are looking to pinpoint a specific location.

As previously established, these are not concrete and can change depending on several factors so what is best here is just to listen and to monitor activity of your target audience for a more effective content marketing campaigns.

Good content, first

A well-timed content is not only determined by the right day or right circumstance of when it is released but also by its actual content. Providing informative, helpful, emotional, and enjoyable material to your demographic should still be the leading factor.

A good content still matters more than the time you are going to post it. Still, it will not harm you to be smart when it comes to this kind of marketing. Content is an extension of your products and services and anything that comes out senseless and irrelevant will only affect your business potentials.

Make sure that you have well-timed content by publishing relevant content on peak hours of the particular event or holiday. For example, you are thinking about publishing a celebratory post of an actor winning an Oscar. Ensure you are in the sweet spot by releasing the post right after or a few minutes after the actor won.

If you are only doing a day-by-day posting, be mindful of the time that you are releasing content as we have already established earlier.

To make better well-timed content, you can work with a digital marketing company in the Philippines that knows how to navigate postings and will provide you a step-by-step planning depending on the needs of your company. When you are practicing content marketing campaigns, know that every second counts!

The post Well-timed Content: Why Timing is Everything in Content Marketing appeared first on Redkite Digital Marketing.

A lot actually. While Kondo focuses on organizing things in offices and houses, her principles can be applied very well to how to approach digital marketing. Read on for more.

The KonMari Method

Marie Kondo uses the self-coined KonMari Method and according to it, the first thing you need to know about decluttering is that you should focus on categories, not the rooms and these categories are the clothes, books, paper, miscellaneous items, and the ones with sentimental value. Relating to digital marketing, you should sort of what you will declutter through whatever you find meaning you do not have to go per digital marketing channel to do the job.

Does it spark joy?

This is her major catchphrase and also the core of her decluttering solutions which you could also ask yourself as a digital marketer. Is the way you do things on your digital marketing endeavors still makes you feel proud, contended, and happy? If you are doing too much on a certain digital marketing strategy and there does not seem to be any results then it might be time to lay that off. For example, your planned year-long blog series is not gaining any traction and you have exhausted all your effort to maintain them but what they only do is bog down your other blogs to oblivion and take time from other stratagems you could have done.

If we are being honest here, Marie Kondo’s method of decluttering is not something you haven’t seen before. The thing is, she injects such sunny disposition and actually makes you emotionally invested (one great tip for marketers!) to make you actually clean-up and declutter.

Again, relating to digital marketing, you should declutter your digital marketing means with positivity. As Marie Kondo, you should love the mess because as through rummaging, sorting, and tossing away what you don’t need anymore will unearth digital marketing purposes that you have long forgotten.

Applying KonMari to Digital Marketing

Digital marketing can be messy. You always have to think about the digital marketing strategies you could utilize, the data that you need to evaluate, and the website and the content marketing you need to maintain. It’s crazy.

Now we will try to make things lighter through digital marketing decluttering strategies inspired by Marie Kondo’s style.

First thing to do is to look at your digital marketing in a macro view. You need to visualize all of the types of digital marketing you run, from webpage you had built up, the content (blogs, emails, videos, etc.) that you published through your website or your social media, and to all the SEO (Search Engine Optimization) efforts you have established such as keywords and even paid advertisements.

From there, start to evaluate what you will keep and what you will not based on what is useful anymore and what makes things easier for you. Go through your website pages and rifle through pages then ask yourself, “Does this spark joy?” If it does not, tag it as one of the things you will be throwing away. Similarly, scroll through your Facebook newsfeed and look at the posts and once again ask yourself, “Does this spark joy?” If the content is outdated and irrelevant then maybe it is time to unpublish or ultimately delete them. Take note that as Marie Kondo’s method, you do not need to purely go through a digital marketing channel at a time. Whatever you get your hands on, do the declutter!

As you carry on with it, you will come to a point where the decision will be excruciatingly difficult. You might have a particular article with a subject matter that is close to your heart and something you had toiled through just to make it well-researched and well-optimized. However, it is not getting engagement. Another thing the Marie Kondo method employs is treating your items as if they are sentient. With this concept, a certain blog might not be too pleased that no one is reading it and might prefer to just be removed. Same goes for the channel it is put on. The website where it is placed might not be comfortable with bagging content that is not gaining anything for you. They are a burden and should be taken out.

Once you are done cleaning up, you will notice that your digital marketing had regained its purpose: it once again found its supposed audience, it became straightforward, and had made room for you to reinvent what is your entire digital marketing strategy. Lean and spick and span, ready for better digital marketing plans.

Sometimes, all you need to do is sit and down look at your entire digital marketing strategy and from there make what could be some of the painful decisions on what to keep and what to get rid of. It can be hard to let go and start anew for your digital marketing but trust us (and Marie Kondo) that eventually it will spark joy!

Get the help of a digital marketing company in the Philippines now to help you with the digital marketing decluttering process!

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This post exists to provide you with the digital marketing insights for a small business this year, right from the marketing tips you need to consider, to what digital marketing for local business is and to the trends that you have to watch out for.

Digital marketing for small businesses: Strategies

First off, you’ll have to be clear of the digital marketing strategies that you will utilize to better formulate your entire digital marketing plan. Usually, there are fundamental digital marketing that many businesses, whether big or small, employs. They are the following:

• Search Engine Marketing
• Social Media Marketing
• Content Marketing
• Email Marketing

For Search Engine Marketing, there is a need for you to be active in making sure you’re roping in visitors in your site through the use of keywords, meta tags, and other forms of website optimization. If you desire to be seen by people around your locale, you also have to maximize on the Local Search Marketing, this means adding geographical elements to your marketing plan and catering to people that have more chances of going face-to-face with you.

It’s also important to learn about your competitors so you can adjust depending on their strengths and weaknesses and with Search Engine Marketing, you could do just that. With SEO tools, you’ll be able to evaluate your competitor’s metrics and use the data to help upsurge your visibility on search results.

Social Media Marketing might be the most accessible form of digital marketing, both for digital marketers and consumers. This is of course due to social media being an everyday consumption for almost everyone. Marketing here ranges from being easy and complicated. Just a simple post on social networking sites such as Facebook and Twitter with engaging content will do increase your standing.

Having said that, creating quality content is also something you need to focus on when working on digital marketing for small businesses. It’s one of your major marketing drivers as executing is mostly free albeit it will require your time and abilities to research and put down to words your own expertise. A primary output for content marketing are blogs and they continue to be as relevant as ever.

Last and never least is Email Marketing. Just like what’s listed above, Email Marketing is free and can be used to your heart’s content. These have methods such as sending advertising messages to different email addresses or just providing a remarkable email that will subconsciously show your business’ potentials.

Remember that all of these types of digital marketing for small businesses can only work effectively independently if they are interconnected with each other. For example, the content that you release should be filled with Search Engine Marketing tactics such as keywords. When they are beneficial to each other, your digital marketing plan should drive you to coveted results.

Basic Digital Marketing Guidelines

Gaining prominence is slow and hard-fought but all so worth in the end and you can do this by starting with what looks like miniscule actions which actually will greatly impact your digital marketing campaigns in the long run.

The first thing you should have is a working website, it does not need to be the fastest one as (we understand that some small businesses can’t afford to have a fast website) but it does not need to be slow either. With basic website analysis tools, you can learn how to make your website even more dynamic and even speedier for your customers. The assistance of a digital marketing company in the Philippines should help you with this matter.

The next thing you need to fulfill is your digital marketing for local business through the business listing and customer reviews. Google provides a channel for businesses to secure these rudiments through Google My Business where you can provide proper information of your business such as the address or contact numbers and where you can encourage your customers to put their reviews in.

Another guideline you can follow is having ads. Opposite to SEO, this is an inorganic way to have customers interested at your business. Still, it’s a very effective form to market and used by millions of businesses around the world. Again, Google has a channel called Google Ads designed for this industry.

With these pillars established, you can proceed with long-term digital marketing strategies such as social media and blog content, and SEO works.

Digital marketing trends to know about

The digital world is fast-evolving and for small businesses, it can be difficult for those utilizing digital marketing for small businesses to keep up. Still, it’s not impossible! And there are some latest digital marketing trends this year that are rooted with traditional digital marketing mediums that you could try for yourself!

Video

Because of social media’s continuous increasing presence, videos have become a key factor to market your products and services. According to a data from Renderforest, 4.6 billion videos are watched on the Internet, particularly in social networking sites, every year and 40 percent of these viewers take some action right after viewing the video such as contacting the business or downright buying from a physical store.

This is because videos target the emotions of people which is something you should learn to harness if you want successful digital marketing for small businesses. Of course, your videos should stay true to the nature of your business. If you are a starting boutique, having clips featuring stories of people wearing your brand is one way to do it.

Voice Search

These days, smart assistants such as Siri, Alexa, and Google Home have voice search mechanisms where an individual will say what they wanted to search for instead of typing them down. This is under Search Engine Marketing and to make sure you will be one of the top choices in the search results, you’ll have to use long-tail keywords and pepper your SEO and content with local elements as most users who engage on voice search are specific.

Omni-channel Marketing

Omni-channel Marketing is a strategy of digital marketing for small businesses where you market using all possible areas of your business. Right from the initial query of the customer to when they arrive home with your product and even to the moment they return for your services. For example, a customer goes into a website and finds a well-mobile optimized site. With this, they called your hotline and there is a customer service associate that provided an incredible experience. Satisfied, the customer goes to your store and he or she is already welcomed by the products ready for inspection.

Because all of the customer’s demands are fulfilled, they bought the product. Simply put, Omni-channel Marketing is being there for your customer at every step they need or wanted to take. We understand this trend is not feasible for digital marketing for small businesses but you could always start with something simple and grow from there. There are brands that use this marketing that you could model form.

Other hot digital marketing trends of today are the use of artificial intelligence and even augmented and virtual reality. However, these are all too advanced and are not ultimately practical and reasonable for your business.

When marketing a small business, a marketer must be willing to ride the ever-changing waves of the marketing industry and running a small business is not an excuse, it actually is your advantage as you will have plenty of time for experiment until you find your voice for your small business this 2019. For more tips on digital marketing for small business, connect with digital marketing companies here in the Philippines.

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